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November is a big month for eCommerce, with sales events like Black Friday bringing huge opportunities. During this busy time, almost every eCommerce company optimizes its strategies to gain visibility in highly competitive ad spaces.
But here’s the challenge: on platforms like Google Shopping and Search ads, only a few results make it to the first page. To stand out, you need to focus on promoting the right products in the right way.
Even if you think your ads are doing well, it’s worth taking a closer look at your data. Many companies face three common problems that can affect their sales:
1. Underperforming Products Waste Your Budget
Some products show up in ads a lot but don’t sell. These underperforming products end up using your budget without bringing in any returns. Instead of wasting money on them, focus on items with a better chance of selling.
2. Trending Products Don’t Get Enough Visibility
Trending products are in high demand during the November shopping rush. But if your ads aren’t set up to give these products enough visibility, they can get lost among competitors. Adjusting your ad settings so these products get the spotlight is important.
3. Higher-priced Products Struggle to Compete
In a crowded market, even a small price difference can make customers choose a competitor. If your products are priced higher, they might not get as many clicks or sales. To fix this, consider offering promotions or highlighting what makes your product worth the higher price.
Use heybooster to Fix These Problems
To solve these issues and make the most of November’s sales opportunities, use heybooster’s product analysis report. This tool will show you which products are underperforming, help you boost visibility for trending items, and give you insights to improve your pricing strategy.
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