Google PMax Optimization
Learn all about Google PMax Optimization on our blog. Find expert tips and strategies to improve your Performance Max campaigns, boost ad performance, and get measurable results that grow your marketing ROI.
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Build a Negative Keyword List for Google Performance Max
Google Performance Max (PMax) campaigns promise an AI-driven approach to advertising by automating tasks such as keyword bidding. While this sounds perfect in theory, many advertisers discover that, in practice, AI alone can’t capture every detail of their business. This often leads to overspending on irrelevant searches or the unintended targeting of brand keywords at high CPC rates.
Exclude Brand Keywords from Your PMax Campaigns
Discover why targeting brand keywords in PMAX ads can harm your Google Ads performance and learn strategies to optimize your ecommerce campaigns with Heybooster insights.