If you like our articles, check out heybooster University! Become a master of eCommerce analysis with free guides on campaign optimization, step-by-step checklists and live webinars hosted by industry experts. Join us now to elevate your eCommerce skills!
Are your Google Ads not working as well as they should? It might be because you’re promoting products that aren’t selling. There’s an easy way to fix this. By finding and removing these products, you can improve your results.
Google PMax campaigns use smart algorithms to pick products to show in ads. These decisions are based on things like price, product descriptions, stock levels, and past sales. While this is helpful, it doesn’t always work perfectly.
One big issue is pricing. If your product is much more expensive than similar items from competitors, shoppers will likely choose the cheaper option. This means you could be wasting your ad budget promoting products that are unlikely to sell.
Here’s how you can take control: Identify which products aren’t performing well and remove them from your Google ads. By focusing your budget on items that deliver results, you’ll avoid wasting money and improve your campaign’s performance.
Use heybooster to Find Underperforming Products
This is where heybooster can help. It’s a tool that looks at how your products are performing and shows you which ones are overpriced or not getting enough clicks and sales.
Instead of spending hours reviewing your ad data, heybooster creates a quick report so you can:
- Spot products that aren’t selling.
- Find items priced too high compared to competitors.
- Remove these products from your ads to save budget.
What to Do Next: Fix and Focus
Once you know which products aren’t performing, here’s what you can do:
- Stop Promoting Low-Performing Products: Remove them from your Google Ads campaigns.
- Adjust Your Strategy: Look at why these products aren’t selling. Are the keywords wrong? Do they need better ads or more budget?
- Focus on What Works: Spend your ad money on products that are selling well or have the potential to perform better with some small changes.
heybooster doesn’t just point out problems—it gives you suggestions to improve. Whether it’s creating new campaigns or making small changes, the tool helps you make smarter decisions.
