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As a parent, I've noticed how often my child plays games on my phone, and a stream of ads comes with that. She's pretty good at ignoring or skipping them, but sometimes she accidentally clicks on them.
These ads may not look like spam, but they are showing at the wrong time and on the wrong platform, causing wasted impressions and false clicks.
And advertisers are paying for it!
Should You Be Advertising in Games?
It's no secret that Google's algorithms are smart. They are designed to show ads based on user behavior, but Google doesn't automatically exclude game placements. Why? Because these ads generate revenue.
Now, to be fair, these placements can be useful for certain types of campaigns, such as app downloads. But for many businesses, these ads are not effective. So, what's the solution?
Solution: Exclude Low Engagement App Placements
The first step is to identify which of your campaigns are getting views from unengaged users (people who are not interested in your product or service but continue to see your ads).
You can manually check your placements through Google Campaigns, but let's face it, that takes time.
The faster option?
Use heybooster's placement report. With just one click you can see which placements are underperforming and causing your ad spend to go to waste.
Also, if you enable notifications, heybooster will alert you when your ads start showing again on low-engagement platforms. This way, you can keep track of developments and get your ads in front of the right audience.
What to Do Next?
Once you've identified the placements that aren't delivering results, it's time to exclude them. This way, you ensure your ads are reaching only relevant audiences.
If you're ready to optimize your ad placements and drive better results, let’s schedule a demo! Click here to book a session with our team, and see how heybooster can help you fine-tune your campaigns for maximum impact.
