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We're starting a new week, and making Analytics reports take a while. The conversion rate is lower than last week, h*mm, but why? Pre-made Google Data Studio dashboards let you see the big picture, but don't tell you why or give you details?

There are a lot of different digital marketing channels you expect revenue or sessions. Even if a partner (agency or your team) takes care of all operational parts, you need to keep an eye on all. You have a specific budget that is allocated for marketing activities and you should ensure you bet on the one that pays most.

After working so hard for two years, heybooster is selected product on AppSumo .. TL;DR heybooster is auditing all your marketing channels and now celebrates its 2nd year with the lifetime deal. Before we get into the details, let me say thanks!

Digital marketing is hard. Succeeding in online business is even harder. But there is always a chance for improvement in your marketing campaigns. A digital marketing audit is a key to success. It could save you a lot of money in ad spend, and also help you in optimizing your website continuously.

Today is the first day of the new week. Most of the marketing managers spent plenty of time checking their reports and scheduled a meeting with their team or their agency. It sounds OK, but why would they need to meet with the team to discuss the metrics chances?