Do you know how your SEO performance was last month? Or do you have an SEO report that shows the monthly changes that you can use to create new strategies? These are fundamental questions that should be asked when developing your SEO strategy.
On the other hand, another important point is the method you use to track your monthly SEO performance. Are you tracking it using a tool that presents complex and difficult-to-analyze data, or are you using old-fashioned and primitive methods like Excel?
In this article, we will explain how you can easily obtain your monthly SEO report and all the details you need to know about it. So let's get started!
Get your monthly SEO report
We're sure that what you're looking for is a tool that stands out with its ease of use among dozens of tools. Because no one wants to dive into the ocean of data and get lost. Therefore, all you need to access your monthly SEO report is heybooster!
heybooster automatically tracks all the metrics you need regarding your SEO performance. Moreover, the anomaly alerts option notifies you instantly when there is any change in the data. This way, you never lose control.
So, how can you get your monthly report in just a few minutes with heybooster?
- First, sign up for heybooster
- Click on the Integrations heading on the left and connect your data sources with heybooster.
- Click on the Insight Categories heading and run the Monthly SEO Performance package.
- That's it! Now, thanks to heybooster, you can access all the data you need regarding your monthly SEO performance. Moreover, with the Set a Notification option, you can be informed about instant changes.
What should a monthly SEO report contain?
The metrics you need to add to your SEO report depend on your business goals. First, you need to set a goal before creating new strategies. Then, you need to choose metrics that will help you track the performance of the strategies you will create to reach this goal.
So, the metrics you need to add to your monthly SEO report should be metrics that will help you achieve your business goal. This way, you can analyze how successful your SEO practices are.
However, there are still some metrics that are almost always included in a monthly SEO report. These metrics are related to organic traffic, impressions, keyword rankings, and SEO health. These metrics help you understand how users interact with your website.
Another important point here is the analysis of these metrics. Yes, many tools can provide you with the metrics you want. But how meaningful are these metrics for you? If you feel lost in the ocean of data, heybooster is ready to help. Let's make sense of these metrics together!
Best metrics to track
As we mentioned above, the best metrics are actually the relevant metrics that will help you achieve your business goal. However, our recommendation is to think of SEO as a large circle made up of parts and to approach all these parts with the same care.
Otherwise, small disturbances in the circle can affect your overall SEO performance. So, let’s take a look at some of the most important points in monthly SEO reporting!
Reporting on technical SEO
When we talk about technical SEO, it may sound a bit complicated, but actually, we are talking about the technical health of your website. Site speed, broken links, 404 errors, and many other issues are included in technical SEO reporting.
Your website's technical health enables Google bots to crawl and index your website in the best possible way. So, the healthier your website is, the more search engines will love you 😊
With heybooster, you can easily access metrics related to Technical SEO on a monthly basis.
For example, page speed, which is directly related to bounce rate, is a metric that you should definitely track regularly.
Page Speed
If your website's bounce rate is high, one of the reasons may be that your website is slow. So, if your business goal is to reduce bounce rate, improvements aimed at increasing page speed can help you succeed.
heybooster shows you how your page speed has changed daily, weekly, and monthly. So, you can analyze the performance of the improvements you have made.
However, of course, page speed alone is not enough for technical SEO reporting. With heybooster, you can access all the necessary metrics for you!
Find out the connection between page speed and conversion rate now!
Reporting on keywords rankings
SEO is, of course, a long journey. There are some issues that you should always have control over during this journey. One of these is the changes in the rankings of the keywords you want to be visible for. Tracking how successful your visibility strategies for these keywords are is very critical.
This way, you can detect the missing points and make the necessary improvements.
Keywords decreased in ranking
For example, by detecting keywords that have decreased in ranking, you can create improvement tasks for the content containing these keywords. So, you can create new strategies for them to reach their old rankings. So, you should add this metric in your monthly SEO report.
Keywords improved in ranking
On the other hand, it is also important to detect those that have increased in ranking, not just those that have decreased in ranking. This way, you can determine which innovations have won this ranking.
For example, you may have reduced your bounce rate and increased user interaction with a few changes you made on your landing page. Thus, your website may have been highlighted by Google because of its high user interaction.
On the other hand, it is also important to detect those that have increased in ranking, not just those that have decreased in ranking. This way, you can determine which innovations have won this ranking.
For example, you may have reduced your bounce rate and increased user interaction with a few changes you made on your landing page. Thus, your website may have been highlighted by Google because of its high user interaction.
Keywords improved in ranking will be a very useful assistant for you in accessing such insights.
Let’s take a look at the tips that can help you increase your organic visibility!
Reporting on content marketing
Content marketing reports generally provide answers to questions about user interaction with your website. For example, you can find answers to questions such as which of your pages the organic traffic comes from the most or which of your pages' rankings on SERP have increased with this reporting.
Page views
Being visible on SERP is important in many ways. By creating your authority on SERP, you can provide brand awareness and become a reliable source for users. At the same time, knowing your impression count will help you better understand many other metrics.
For example, if one of your pages has a high impression count but a low click count, you may need to change your main title. Or you may need to check whether your title matches the user's search intent.
That's why page views are a critical metric for you.
As you can see in the image, thanks to heybooster, you can easily access the details of page views. For example, you can focus on a website that has increased impressions and establish your authority on certain keywords. This way, you can reach the targeted traffic and click rates. So, page views metrik definitely should be in your monthly SEO report
Page view is also a metric that allows you to see the potential of a product or web page. Products or pages with a high page view rate have high potential.
Let's find your high potential products!
Organic traffic
After detecting the pages with the highest impressions, it can be a good strategy to detect the pages that provide the most traffic. This way, you can increase the conversion rate by creating new strategies for pages with high traffic.
Moreover, heybooster not only shows you organic traffic but also other important metrics related to organic traffic. This way, you don't have to check each metric related to organic traffic individually.
As you can see in the image above, you can analyze other important metrics such as conversion rate, revenue, bounce rate, and avg. Session duration, as well as organic traffic. This way, you can see how users interact with your landing pages.
It's critical to be instantly notified of any drop in your organic traffic. With heybooster, you can detect drops in your organic traffic in just a few minutes. Learn all the details step by step!
Organic visibility of non-branded keywords
Being visible on the SERP is important, but how you achieve that visibility is another important point. If you are visible on the SERP with non-branded keywords, it will increase your authority in the eyes of both users and Google.
Therefore, you need to track the performance of these keywords regularly and make the necessary improvements.
In this way, you will have the opportunity to introduce yourself to your potential users and offer them different opportunities.
With heybooster, you can also access metrics related to the performance of your non-branded keywords in your monthly SEO report. This way, you can see the changes monthly.
Moreover, with the "Set a notification" option, you can be instantly informed when there is any change in the data!
How to choose a monthly SEO reporting tool
When you are looking for a tool to analyze your SEO performance, you will come across dozens of alternatives. However, the important point here is how useful these tools are. Will you get confused trying to make sense of the data? Or will you need to make extra effort to understand the data presented to you?
heybooster is the only tool that will keep you completely away from these types of questions. heybooster prepares the report you want in seconds and makes sense of the data for you. This means you are ready to create new strategies!
Final thoughts
Of course, the metrics you can add to your monthly SEO report are not limited to these. You can add many more metrics to this report according to your business goals. However, even the most commonly used metrics mentioned above will be very useful for you at the beginning.
Moreover, with heybooster, you can do all of these without the need for complicated interfaces or meaningless numbers.
Now, sign up for heybooster and let's analyze your monthly SEO performance!
