High impression and CTR rates, and hundreds of users visiting your website are an indication that everything is going well, or is it really so?
There may be a detail you missed, for example, bounce rate. Before we move on to the definition of bounce rate, let's keep the technical part aside and simplify things even more.
Imagine opening a nightclub with great effort, with fresh drinks, music and dancing inside🎉 But, there is a problem; you don't have customers. The customers all take a quick glance inside and leave the club instantly. Although there are only a few customers trying to have fun inside, all the rest leave the club as if there is nothing that interests them inside. That's exactly what the bounce rate is.
If we are to explain the eCommerce world specifically, the bounce rate is the name given to the rate of the number of people who do not interact and leave the site directly after visiting your site.
A high bounce rate might mean that your website is lacking in the features and information that visitors expect. In these situations, having a bounce rate report can be helpful for you in many ways since it enables you to concentrate on the things you need to improve and act in accordance with the user's preferences.
How to Calculate Bounce Rate
To calculate the bounce rate, follow these steps:
First, determine the number of single-page sessions on your website. This is the number of times a visitor comes to your site and leaves without viewing any other pages.
Next, determine the total number of sessions on your website. This is the total number of times people visit your site, regardless of whether they view multiple pages or only a single page.
Divide the number of single-page sessions by the total number of sessions, and then multiply by 100 to express the result as a percentage. This is your bounce rate.
For example, if a website had 200 visitors in a day and 100 of those visitors only viewed a single page before leaving, the bounce rate would be calculated as follows:
Single-page sessions: 100
Total sessions: 200
Bounce rate: (100 / 200) * 100 = 50%
However, if you have a high bounce rate, you may not need to worry right away. For example, if your website is a single-page site with all the information a visitor needs, you may expect to have a high bounce rate. On the other hand, if your website is a multi-page site and most visitors are only viewing a single page before leaving, it could indicate a problem with your site's design or content. In that case, you may need to make changes to improve the user experience and keep visitors on your site for longer. As you can see, the bounce rate formula is actually quite easy and applicable.
What Is a Good Bounce Rate for Google Ads?
The answer to this question will vary depending on the specific goals and circumstances of your ad campaign. In general, a bounce rate between 26% and 40% is average, while a bounce rate below 26% is considered to be good. However, it's important to note that the ideal bounce rate for your campaign will depend on a variety of factors, including the industry, the type of website, and the goals of the campaign.
One way to determine a good bounce rate for your Google Ads campaign is to compare it to the average bounce rate for your industry. This can give you a sense of how your campaign is performing relative to your competitors. For example, if the average bounce rate for your industry is 50%, and your campaign has a bounce rate of 35%, then you can consider your campaign to be performing well.
Another way to determine a good bounce rate for your Google Ads campaign is to consider the specific goals of the campaign. For example, if your goal is to generate leads, a low bounce rate can be an indicator that your ad and landing page are effectively engaging visitors and encouraging them to provide their contact information. On the other hand, if your goal is to drive sales, a low bounce rate can be an indicator that your ad and landing page are effectively persuading visitors to make a purchase.
In conclusion, the average bounce rate in eCommerce will depend on a variety of factors, including the industry, the type of website, and the goals of the campaign. While a bounce rate between 26% and 40% is considered to be average, the ideal bounce rate for your campaign will depend on your specific circumstances. By comparing your bounce rate to the industry average and considering the goals of your campaign, you can determine a good bounce rate for your Google Ads campaign.
Why Is Your Google Ads Bounce Rate High?
If you look at the ga4 bounce rate reports and see very high rates, first of all, it may be time to do a self-criticism. If your website is just as entertaining as watching a meal cook for a long time, or if it has a more confusing interface than making a 5000-piece puzzle, the problem is clear. Of course, on such a website, users will try to bounce and leave your site like the kids in the trampoline section of amusement parks😅 So let's see why your users are leaving your site without engaging!
1. Your website is so confusing
Yes, we are aware that you are trying to show all the beautiful features of your products and website to users and attract their attention. But fitting everything on a single page can be difficult and confusing for users to follow. That's why you need to create a simple but effective website. Instead of long and hard-to-read texts, shorter and conspicuous sentences that can attract users' attention will be much more effective.
2. Your users are so impatient
Unfortunately, the world of eCommerce is a place where anything slow is not welcome. Users try to reach content suitable for their search intent as soon as possible. Therefore, if they encounter slow-loading text and images, they will probably leave your website without waiting. It seems much more logical to optimize your website's images and code rather than waiting for users to become more patient people😊
3. Ad and landing page don't match
We are sure that you do not want to see canned fish when you click on a very nice hoodie link you see on Google Ads😦 Frankly, we have no doubt that other users are not ready for this. So what we mean is that the product you show in the ads and the product shown on the landing page of the ad must be exactly the same. If the product in the advertisement image caught the attention of the users and they clicked on the advertisement, it means that they took the first step to complete the purchasing process. However, if you don't offer them the product they expect to see, they will likely leave your site right away. Therefore, you need to calculate the bounce rate and if it is high, you need to know that one of the points you need to optimize is matching.
Why Should Every eCommerce Business Track Bounce Rate?
One of the points you need to implement to increase your overall business marketing performance is to do bounce rate tracking. Tracking the bounce rate of your Google Ads campaign is important for several reasons. Let’s see what they are!
- If you don't monitor your Google Ads bounce rate, you might be missing out on crucial information about how well your marketing strategy is attracting visitors to and retaining them on your website. As a consequence, you might not be aware of any difficulties that are influencing the effectiveness of your campaign, such as those relating to the content or user experience of your website.
- Without monitoring your bounce rate, it's possible that you won't be able to see and fix any problems with your website or marketing campaign, and you won't be able to customize your content and enhance the experience of users to boost engagement. As a result, your campaign may see a smaller return on investment, and your website may perform less well.
- You could also be unable to learn important details about the habits and preferences of your target audience if you don't monitor your bounce rate. Consequently, developing successful advertising tactics and refining and improving your campaign may be challenging.
In general, not tracking your Google Ads bounce rate might damage the effectiveness and result of your marketing campaign. This indicator must be monitored to spot any problems, fix them, and improve your campaign's performance.
How to Track Google Ads Bounce Rate
The bounce rate is calculated by dividing the number of single-page sessions by the total number of sessions. However, it will be a very sad sight for us to see you trying to calculate this rate with a calculator in front of a computer😂 Because what you need is a tool that will do the bounce rate calculation for you completely automatically.
This tool should ensure that you are aware of the situation by sending you a notification when there is any change in the data. Thus, you can make the necessary improvements and stay behind the competition in the eCommerce world.
But where will you find such a great tool? Here it is: heybooster is ready for duty!
With heybooster, you can quickly access the report you want without having to think about what the bounce rate formula was. Let's see how you can find out your Google Ads bounce rate with just a few clicks!
1. The first thing you need to do to embark on this pleasant journey with heybooster is to register.
2. Secondly, click on Integrations from the menu on the left and connect the data sources and heybooster.
3. In the third step, click Insight Categories and run the Revenue Growth Opportunities package.
4. Click Low landing page relevance on paid campaigns on the page that opens.
5. And that's it! You can now access the bounce rate report thanks to heybooster. Moreover, thanks to the Set a Notification option, you can receive instant notifications when there is any change in the data.
