Unfortunately, with SEO alone, you may not be able to perform as well as you would like in the eCommerce world. Because SEO is actually an investment that will bear fruit for you in the long run. Therefore, while doing SEO-focused work in the long term, you should also focus on the Google Ads side to ensure growth in a stable manner. So if you wanna play you gotta pay 😝
At this point, the question that comes to mind will be "How much does Google Ads cost?" This question is of great importance, especially for users who are new to the paid search part of business marketing. However, it is not possible to give a clear answer to this question. Because Google Ads cost varies from industry to industry, as well as depending on the subject you want to advertise.
The important part for you is to regularly monitor the cost of the products you promote with Google Ads and to use your budget efficiently. From time to time, the products you promote with Google Ads may use more than the planned amount from your budget, causing problems for you in terms of budget usage. Therefore, it is very critical for your business marketing performance to know the factors that increase the cost of these products and to be able to identify these products.
In this article, we will give you important information about the cost increase in your Google Ads products and how you can identify these products. If you're ready, let's start!
How to Detect Ads with Unexpected Cost Increases
Now that you understand how annoying it is that the products you promote in Google Ads have unexpected cost increases, it's time to learn how to detect these products. When you do the necessary research to detect these products, you will come across many different tools. One of these methods is to use Google Analytics. However, Google Analytics is not very useful due to the complex system it contains.
This situation can make you feel lost in a labyrinth after a point 😢 Therefore, it would be better to turn to other options. But wait, you don't have to go far! Heybooster, the tool you need and will be your best travel companion, is here!
Thanks to heybooster, you can automatically detect products that have increased their cost by more than 20% in the last 7 days and create new strategies with just a few clicks. And there's more to heybooster than that! Not only will you have this data, but you can also set up an alert to be instantly notified when there is any change in this data.
Let's take a look at How to Detect Ads with Unexpected Cost Increases with heybooster.
1) The first thing you need to do to step into the magic world of heybooster is to register.
2) Secondly, connect heybooster with the data sources by clicking on the Integration title from the left side menu.
3) In the third step, click the Insight Categories title from the menu on the left and run the Google Ads Cost Optimization package.
4) Then, Click on Ads products with unusual cost increases from the next page
5) And that's it! Now you can easily access the data you want with heybooster.
What Causes Google Ads Product Cost Increase?
While there can be many reasons for Google Ads product cost increase, these are usually problems that you can detect quickly. The important thing is to make the right analyzes and apply a good strategy. Let's see what are the most common problems!
1) Automated and Unoptimized Bidding
If you want to promote your products quickly and you don't think you can spare enough time, you can achieve your goal by applying an automated bidding strategy. But the problem is to leave this bidding automated and then forget about it. Google will automatically calculate CPC for you and then make it suitable for competition. However, you still need to regularly check whether the results are profitable for you and make the necessary optimizations. Otherwise, you may be constantly spending advertising on products that are not profitable for you and you may not be aware of this situation.
2) Targeting Popular Locations
One of the biggest mistakes made by many companies in the field of eCommerce is that they advertise their products only in regions that are popular and where sales are already very high. This situation may cause the competition to increase continuously and the advertising costs of the products to increase linearly. To avoid this situation, it may be beneficial for you to target smaller and less popular locations. Especially if you are a small company, with this method, you can both reduce the advertising cost of your products and not be lost in the competition.
3) Not Focusing on Quality Score
Google checks to see if any advertisers are placing bids on keywords linked to a user's search when they do one. Then Google places all pertinent ads in the auction. The first stage in selecting a winner is to give each advertisement a Quality Score. This score ranges from 1 to 10, depending on the landing page's experience, projected click-through rate, and the ad's keyword relevancy.
Considering this, the strategies you will create will be more profitable for you and will prevent you from experiencing the expected excess cost increase.
Why Is Your Budget Suddenly Shrinking?
When you want to promote a product in Google Ads, Google will ask you to set up a daily budget. However, this does not mean that only the daily budget amount you set will be used exactly. The budget you set will only give an average idea for Google, and the amount that Google Ads will use from your budget will also change depending on the circumstances.
Until 2017, it was stated that 20% more than the budget you set could be used by Google. However, with the new updates in 2017, it was stated that up to twice the Google Ads daily budget you set can be used. However, this is of course not related to Google's use of budget without your knowledge. If there are situations where the Google algorithm predicts that it will lead to more clicks and conversions, it will apply this over-budget usage situation.
Besides this change in Google's algorithm, another problem for you is that the keywords you promote in Google Ads do not provide enough conversions. As a result, it may cause your budget to be used more than the planned amount. That's why you need to detect high CPC keywords and take the necessary precautions. Now is the time to learn the important points about this subject!
Never Let the Keywords with High CPC but No Conversion Waste Your Budget!
How Much Do Facebook Ads Cost?
It is a cliche answer, but it is not possible to give a clear answer to this question. Because each industry has different dynamics within itself, and this affects the cost of Facebook Ads in different ways. However, if you want to see average data, the table below can give you an idea.
AVERAGE FACEBOOK ADVERTISING COST
BIDDING MODEL
$0.97
Cost-per-click Cost-per-click (CPC
$7.19
Cost-per-thousand-impressions (CPM)
$1.07
Cost-per-like (CPL)
$5.47
Cost-per-download (CPA)
How Much Do Instagram Ads Cost?
Unfortunately, we give the same cliche answer here😑 The industry you are in, the days you advertise, and many other factors affect this situation. The important thing is to create an advertising budget that is suitable for your company and will allow you to establish your profit balance, and then follow up regularly. With this tracking, you can prevent unexpected situations in your budget planning. However, you can examine the table below to have a general idea.
AVERAGE INSTAGRAM ADVERTISING COST
BIDDING MODEL
$1.02
Cost-per-click Cost-per-click (CPC
$7.68
Cost-per-thousand-impressions (CPM)
$8.09
Cost-per-like (CPL)
$1.58
Cost-per-install (CPI)
The problem that arises here will be to try to collect the necessary information by going to all of these platforms one by one. Because when advertising is involved, only Facebook and Instagram ads may not be enough. Sometimes you also need to run different advertising strategies on Amazon or Pinterest. That's why you need to see your ad spend on these platforms automatically and quickly.
We can hear you say, "I wish there was a tool that would allow me to see all these platforms on one screen". We are not the genie in the lamp of Aladdin, but we have fulfilled your wish. Here is heybooster! With heybooster, you can automatically and simply access the necessary data and create more powerful strategies.
Moreover, instead of dealing with complex systems, everything is on one screen. heybooster is ready to be the lamp genie for you!
But wait, you don't need to rub the screen 🤭 All you must do is one click to join the magic world of heybooster.
Why Is It Important to Detect the Ads with Unexpected Cost Increases?
If you are not in the clover, every penny that comes out of your budget is important for you 🤑 Especially in the eCommerce world, it is critical to plan the right budget and follow up on the expenditures.
Contrary to your budget planning strategy, if you have a product that causes you to spend more money, this may prevent you from focusing on the parts you want to focus on. In such a situation, you may spend more money than the budget of the advertising campaign you run in Google Ads, and you may be spending more than necessary on a product that is not as profitable as you expect.
Therefore, products that cost more than expected can have a serious impact on your overall business marketing performance. In order to identify these products and put your budget planning into effect, you should regularly follow the Google Ads campaigns with unexpected cost increases.
Moreover, thanks to this tracking, you can focus on areas that need improvement by taking control of your business marketing on the Google Ads side. For example, if the Facebook ads budget you have determined is not being spent as you planned, you can realize this and thus you can keep control over the budget expenditure. This not only keeps you out of pocket but also helps you focus on areas that need improvement.
