Analytics
Unlock the power of data with our analytics blog. Gain insights into measuring marketing performance, tracking KPIs, and making data-driven decisions to optimize your strategies and achieve your business goals.
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Don’t have a meeting with your team to discuss the metrics chances.
Today is the first day of the new week. Most of the marketing managers spent plenty of time checking their reports and scheduled a meeting with their team or their agency. It sounds OK, but why would they need to meet with the team to discuss the metrics chances?
The best way to get to know your user
How do you benefit knowing which products are sold together? Do you use it in advertisements on social media, or do you work on advertising campaigns? Maybe you can make an enhancement to highlight these products that were purchased together on your website.
Session & Click Differences
Today’s tips about missing the value of Google ads performance. It’s easy to assume that clicks and visits are essentially the same things. When the user clicks the Google ad, it counts as one-click for Google ads and one session for Google Analytics.
Is your Google Analytics accrue today?
Before jumping into the advanced analysis, let’s focus on improving your data quality to ensure the metrics rely on relevant, accurate, and actionable. Don’t make critical business decisions based on broken insufficient data. Takeaway: Google Analytics setup is broken at least once a month.