İsmail Atasoy

In the field of e-commerce, where there is competition in every sense, it is important to know how users interact with your products or what they do not prefer to interact with. It's important to have specific data to give you insight and show you where you need to focus.

Although it is often thought that keywords and search query correspond to the same thing, there are actually important differences between them. A search query is words or phrases that people type into the search engine using keywords. Using the right keywords and combining them with the right words or phrases is an efficient method you can use to increase your business marketing performance.

If you haven't read anything about this topic before or if you haven't had a bad experience with the frequency of Facebook ads, we hear you ask the question "Hey, what's wrong with increasing our visibility by showing our ads more?" But while the idea of being more visible to your users by increasing your ad frequency sounds good, things are actually not that simple.

Having a strong SEO strategy will have many positive returns for you. A planned and controlled SEO strategy can make you visible to more users by getting higher rankings on the SERP. This indirectly means growing your business by promoting it to more people.

After putting a lot of effort into improving your website's content creation and SEO performance, trying to get good performance with regular monitoring of your data is probably a strategy that everyone implements. However, another point you should pay attention to here is Google's algorithm systems.

If you do not have an adequate analysis system for tracking and measuring marketing channel performance, there is a high probability that your marketing effort to grow your business is likely to go to waste. Of course, that's probably the last thing you want, considering all the time and effort you've put into it.

Even if you have a long experience in eCommerce or you are just a start-up, you may have noticed that automated tasks save you a lot of effort and time, so you can focus on other important pieces. When we look at all the companies that are taking firm steps towards their targets these days, one of the commonalities we will see is that they all contribute to the growth of their markets by giving importance to automation.