Marketing

What if you have a better landing page you don’t promote? We analyzed more than 1M landing pages and checked the performance metrics based on user behaviour metrics and see that %67 of the marketers are missing the opportunities. Would you like to see your own, run heybooster user behaviour analyze and get your customized insights?

Did you know that Heybooster now also produces analytics for your Facebook ads? Would you like to determine which ads you set up to increase your sales or which ads you use to increase your brand awareness perform best by your target audience?

I know there is a task you have to prepare a report about February marketing actions in your current busy to-do list. These reports or analyses are the most important secret of success to grow more confidently in line with the targets they set for the companies that are data-driven.

Some rodents are nibbling at your budget inside, do you hear that? These rodents are slowly causing huge damage in places you have never noticed. What are these rodents? How is your budget running out? Come on, what are we waiting to detect.

Anyone can guess what users are looking for. What if we say you can find what they never wanted to see? Unfortunately, incompatibility between the keywords in your campaigns and the landing pages can be a widespread situation. If you have created a campaign for especially product marketing with relevant keywords, but you see that the conversions/sales coming from the campaigns are terrible .

Marketing professionals are constantly bombarded with a series of things to do. • Finding that unicorn idea for a new campaign, • Monitoring ad and campaign performances and trying to iterate the concept, • Make an effective word plan to run towards your KPIs faster and so on… These are the exciting tasks you can handle every day.

There are dozens of daily searches that were not seen on Google before. Here are some insights that help you to reduce your marketing spend and increase your return on investment by managing these search keywords. #1 The daily irrelevant query checker The marketers can drop irrelevant keywords within the huge volume of queries.

23:58, 23:59, and 00:00. Time resets typically occur at midnights. Let’s check out what ushers in the new day. • Exactly at midnight, Google Analytics sessions reset. Causes sessions & click differences have a negligible effect. • The transaction is going to count for the new day if the session has started the day before.

Today’s tips about missing the value of Google ads performance. It’s easy to assume that clicks and visits are essentially the same things. When the user clicks the Google ad, it counts as one-click for Google ads and one session for Google Analytics.

Before jumping into the advanced analysis, let’s focus on improving your data quality to ensure the metrics rely on relevant, accurate, and actionable. Don’t make critical business decisions based on broken insufficient data. Takeaway: Google Analytics setup is broken at least once a month.