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heybooster campaign performance analysis helps increase ROAS by 391%
We identified limited impressions and underperformance in their Google Ads campaigns. The issue stemmed from the Target ROAS bidding strategy, which lacked sufficient sales data to be effective. By shifting to a conversion-focused strategy, they enabled Google's algorithm to prioritize not just high-revenue products but also those likely to convert, thereby targeting a broader range of high-potential products and improving campaign performance.
heybooster landing page optimization analysis helps increase ROAS by %170
Our Pmax Single Products campaign was driving significant traffic to the /all-products page, but the homepage was performing better. Once we directed traffic to the homepage, we leveraged its superior performance, enhancing overall campaign effectiveness.
heybooster PMax Insights Drive 3.2x Sales Increase
heybooster identified that popular products were not highlighted, resulting in low sales in the Pmax campaigns. By moving trending products to a separate campaign, we increased product sales by 3.2 times. This strategic adjustment significantly boosted overall performance and maximized the potential of high-demand items.